The son of an Anglo father politician and hispanic mother (not seen), our Conservative is so dedicated he’s unaware his secretary is in love with him because he’s focused on only one objective; that of winning the Governor’s chair - and because of the seemingly unsavory tactics of his new PR man he becomes thoroughly depressed. Nevertheless, although admitting he really does need his services, our protagonist decides to take a short vacation, without revealing his destination, so he can revitalize his thinking.

Next, however, he’s in a Puerto Rican hospital, the victim of an accident that caused amnesia!

Then there’s the bombastic female reporter writing articles that brings a surge in the island’s newspaper circulation, who in her determined quest to find our hero’s identity, unbeknownst to her, stirs within him a sensual emotion he’s never experienced!

Consequently, between them, though they can't determine his name, still, they're able to establish that he had a political background; and so, her unrelenting efforts turns up the name of a lost politician; someone he isn't - but, because of who he was (still unaware), and his new found sensual feeling, he accepts the identity of a man who politically belonged to the opposition 'Liberal' party!